Heineken Sales Down, Profits up

Yet another global mega-brewer recently announced that their sales in 2009 were down while their profits were up. How do you do that? Price increases...

Yet another global mega-brewer recently announced that their sales in 2009 were down while their profits were up. How do you do that? Price increases were one of the ways, but read more here: Businessweek.com. Like most small businesses, we’re focused on building sales and are thankful that over 1,000 bars now carry ’Gansett!

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