Boulevard Battles Bud On Home Turf
In the year since InBev, a Belgian-based brewing company, bought Anheuser-Busch, Boulevard has not only gained bragging rights as Missouri’s largest home-based brewery but has...
In the year since InBev, a Belgian-based brewing company, bought Anheuser-Busch, Boulevard has not only gained bragging rights as Missouri’s largest home-based brewery but has seen its grocery sales increase 26 percent in the St. Louis market.
Boulevard also has become welcome in bars and restaurants in metropolitan St. Louis that never poured its product before.
"You can’t lay off (hundreds of) people in a city and expect people to still support you like the local benevolent dictator," said John McDonald, Boulevard’s president.
Read the full article here: KansasCity.com.