Did you hear?
Troy Brown promotes Narragansett Beer
Haxton's Kent liquors in Warwick will host New England Patriot Troy Brown on Saturday from 3:30 to 5 p.m. to promote Narragansett Beer's campaign to re-launch its brand, which dates back to 1890.
Once the top selling beer in New England, 'Gansett was brewed in Cranston and employed roughly 850 New Englanders during its peak. After moving operations to Indiana, 'Gansett began to lose regional appeal but is resurfacing after the 2005 purchase of the company by CEO Mark Hellendrung.
"Narragansett is founded on the rich history and character of New England," said Hellendrung. "We are inspired to reestablish the iconic brand as a powerful New England fixture and build a new brewery, energizing the region's economy and local communities as a whole."
As a first step, Hellendrung brought on former 'Gansett brew master, Bill Anderson, to ensure the authenticity of the recipe. Now available in 800 establishments and counting, Narragansett is making strides in its campaign to win back New England.
To continue that goal, Brown will be visiting several liquor stores on Saturday, greeting customers and signing autographs.