By. Rebecca Knight
The Financial Times featured Narragansett and the revival/rebuilding of heritage brands in their August 13, 2009 issue. You can view the entire article HERE.
The article elaborates on Mark’s eureka moment, inspiring him to rebuild ’Gansett, and his experience thus far, reviving the classic brand. Like in the following pull-quote from the piece.
The guy next to me overheard our conversation and said: 'What you want is a Gansett,' " recalls Mr Hellendrung. "Next thing you know, the whole bar is talking about Gansett beer - the old brewery, the radio ads, the old salesman. I thought, 'How can there be such affinity for a brand and no one was doing anything with it?'
The story positions Narragansett within the trend of consumers, based on the economy, moving away from luxury goods and back to basics, "brands they grew up with" or those that their mother bought. In our case probably more dad’s. Rebecca Knight also discusses the response from certain demographics, including the surprise of younger generations embracing the brand and plans for the future.