Jun 2013

‘Gansett Goes Retro With Limited Edition-Cans

Three Special Can Releases This Summer from the Historic Rhode Island Brewer

Narragansett Beer announces the debut of a specialty retro Lager can that harkens back to the 1950s, celebrating ‘Gansett’s glory days when the brewer was the top-selling beer in New England. For a limited time, 12-, 18-, and 30-packs of 12-ounce cans of Narragansett Lager will feature the same design and logo that fans enjoyed in 1953.

This classic can design recalls memories of the good ol’ days — 1953 saw the first ascent of Mount Everest, the development of the first polio vaccine, and the end of the Korean War — and the quality of its contents also speaks to the brand’s rich heritage. Narragansett Lager is the brewer’s flagship beer, its original recipe tracked down by former Brewmaster Bill Anderson when the company was revived in 2005 by CEO Mark Hellendrung. Since then, it has been recognized by BeerAdvocate.com as the No.1 rated domestic premium lager and was awarded a gold medal for best lager by the Great International Beer Festival.

In addition to the 1953 limited-edition can, this summer Narragansett is also reintroducing the signature Clam Can, a 16-ounce tallboy that features a recipe for a traditional New England clam bake. In August, the brewer will also reintroduce its popular 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.

The 1953 can is available for purchase at leading package stores throughout New England, New York, New Jersey, Philadelphia, and Raleigh-Durham, N.C. (SRP: 12-packs: $9.99-11.99; 18-packs: $13.99-15-99; 30-packs: $18.99-20.99).

Read more on our Clam Cans in Grub Street’s Beer and Bivalves: How Narragansett Became the ‘Official Beer of the Clam’ by Paul Lukas.