May 2011

In The News: Mark Hellendrung Featured In Entrepreneur Magazine

Narragansett featured in the June issue of Entrepreneur magazine. Erika Napoletano in March was in search for brands with edgy marketing campaigns to kick off the debut of her new column, “All Up in Your Business.” She loved the concepts of the “jam out with your clam out” and “is that a tallboy in your pocket or are you just happy to see me?” initiatives, and Mark able to connect with her for a phone interview. Ultimately, the piece turned into a fantastic profile of the Narragansett brand and Mark’s efforts to revive it. Erika uses Mark as an example humility in the world of marketing and branding. Click on the above images to exapnd the articles and read the full story.