In what seems to be an acknowledgment of people’s desire for local products and variety, Wal-Mart announced that they are splitting the country into regional zones "to fine-tune the mix of products sold to suit local tastes." Many have written us asking why Gansett isn’t available in Wal-Mart’s, and the simple answer is that we’re not a national brand and don’t fit into their system. Hopefully this change by the country’s leading retailer will level the playing field for local favorites like Narragansett Beer.
Click here to read the Wall Street Journal article on Wal-Mart's strategic move.