Yet another global mega-brewer recently announced that their sales in 2009 were down while their profits were up. How do you do that? Price increases were one of the ways, but read more here: Businessweek.com. Like most small businesses, we’re focused on building sales and are thankful that over 1,000 bars now carry ‘Gansett!
Thanks everyone for drinking their part and helping Gansett to another great month in January. Sales were up everywhere from NH to FL and up a fabulous 57% in total for January vs last year.
In what seems to be an acknowledgment of people’s desire for local products and variety, Wal-Mart announced that they are splitting the country into regional zones “to fine-tune the mix of products sold to suit local tastes.”
In the year since InBev, a Belgian-based brewing company, bought Anheuser-Busch, Boulevard has not only gained bragging rights as Missouri’s largest home-based brewery but has seen its grocery sales increase 26 percent in the St. Louis market.
