13

Dec 2010

Gift Idea: Images Of America – Narragansett Brewing Company Book

Click here to purchase on Yesterbeer.com for only $16! And here’s more on the book itself:

Historian Hazel Turley chronicles the golden years of New England’s historic Narragansett Brewery in this addition to the “Images of America” series. In its heyday, Narragansett was number one in beer sales in New England; a proud sponsor of baseball and football teams, along with numerous community events; and served as a family to its many employees. The history is the story of these people, mostly unskilled laborers and some recent World War II veterans, who deeply respected the company and helped make “Hi Neighbor, Have a ‘Gansett” the greeting of the New England countryside. Narragansett Brewing Company was developed in 1890 by German American descendants in Cranston. Taking advantage of an underground aquifer, the company also made ice for thousands of customers. During Prohibition, the brewery continued to make and deliver ice, as well as a type of soda. After the repeal of Prohibition, the Haffenreffer family purchased the brewery and began recalling previous workers to help restore the brewery and bring it to the highest production rate ever. After World War II, advertising manager Jack Haley shifted the company focus to hospitality with the now famous slogan, “Hi Neighbor, Have a ’Gansett!” Before long, Narragansett was the number one beer in New England. Through vintage photographs, Narragansett Brewing Company chronicles the fascinating history, tragic fall, and exciting rebirth of this local icon.

Soft Cover, 128 pages, 6.50 x 9.25