Originally published on December 25, 1979 in The Phoenix Holiday Guide, the text reads:
Open up the holiday season with a 'Gansett lager beer or a Ballantine Ale. Or both if you're expecting friends. And speaking of friends, it's loyal friends like you who have made Narragansett Lager Beer and Ballantine Ale traditional New England favorites. And that's a tradition we've been carrying on longer than any other New England brewery, thanks to you. So, as the old year comes to a close, be sure to open the New Year with our best Narragansett Lager Beer and Ballantine Ale.