12

Aug 2009

The Roots Of Our New Radio Spot: Connecting Steinski With Nichols And May (Video + MP3)

steinskinicholsmay1Mike Nichols and Elaine May were a famous comedy duo that help to create many great ‘Gansett Commercials in the 1950s, and since we take great pride in those spots, we thought it would be cool to revive one…with a new twist!

To accomplish this we collaborated with the world renown sound collage artist Steinski who essentially invented the concept of the “mash-up” back in the ’80s (Girl Talk and DJ Shadow cite him as a major influence). The result is NOT just a radio spot, but an aural experience. Watch the Nichols and May original, then listen to the new Steinski version, which samples it.

THE ORIGINAL:

THE NEW STEINSKI VERSION:

[audio:wp-content/uploads/2009/06/gnst-ambient-brought-60.mp3]
Download: Steinski – “Ambient ‘Gansett Radio Spot”